SELLERS GUIDE
For most families, their home is their largest financial asset, and deciding to sell it is a big decision that involves a lot of preparation and work. When you’re ready to sell, it’s important to have experienced real estate professionals like Jason to handle the details involved in the successful sale of a home for top dollar. As an experienced professional, Jason knows how to handle every aspect of the sales process – from strategically marketing and showcasing your home to making sure everything’s signed, sealed and delivered by the closing date. Providing you with comprehensive, high-quality listing service is Jason’s top priority. So when you decide to sell your home, please contact Jason and let’s get started!
Why use a Realtor?
Jason will help you understand everything you need to know about the Northern Virginia home selling process! He will make it as stress-free as possible! He will get the job done professionally, with skill, integrity and honesty!
Not all real estate licensees are the same; only those who are members of the NATIONAL ASSOCIATION OF REALTORS® (NAR) are properly called REALTORS®.
As REALTORS®, we are committed to treat all parties to a transaction honestly. REALTORS® subscribe to a strict Code of Ethics and are expected to maintain a higher level of knowledge of the process of buying and selling real estate.
Preparing your home
Jason knows that a “well-polished” house appeals to more buyers and will sell faster and for a higher price. Additionally, buyers feel more comfortable purchasing a well-cared for home because if what they can see is well maintained, they assume that what that they can’t see has probably also been well maintained. Things to consider:
1) How much should you spend to prepare your house for sale?
In preparing your home for the market, spend as little money as possible. Buyers will be impressed by a brand new roof, but they aren’t likely to give you enough extra money to pay for it. There is a big difference between making minor and inexpensive polishes and touch-ups to your house, such as putting new knobs on cabinets and a fresh coat of neutral paint in the living room, and doing extensive and costly renovations, like installing a new kitchen.
Jason is familiar with buyers’ expectations in your neighborhood and he can advise you specifically on what improvements need to be made and which improvements are most effective.
2) Curb appeal
Homes with high curb appeal command higher prices and take less time to sell. Things like power washing your home and adding fresh paint can make a house sparkle form the street. Exterior maintenance is must to get top dollar for your home. Fix sagging gutters, missing shingles, uneven or missing shutters. Lastly, improving landscaping can go a long way. Remove weeds and cut back overgrown shrubs and add some fresh mulch can give potential buyers good a first impression before stepping foot in the door
3) Interior appeal
Once in the door it’s important to tidy up the house and remove clutter. Adding a Fresh neutral coat of paint throughout the house goes a long way. Don’t forget to clean carpet or replace if necessary. Finally, address maintenance issues to ensure that everything is working properly.
Setting a price:
No matter how attractive and polished your house is, Buyers will be comparing your listed price with everything else on the market.
The best guide is a record of what the buying public has been willing to pay in the past few months for property in your neighborhood. Jason will furnish you with data on sales figures for those comparable sales and analyze them to help you come up with a suggested listing price. Of course other factors should and will be taken into consideration as well. Jason will be your guide, advisor, but the decision about where to set the sales price is always yours.
Comparative Market Analysis (CMA): The list of “comparable sales”, including properties that are “active”, “pending”, “contingent” and “sold”, is used for a “Comparative Market Analysis” (CMA). Jason will bring this and go over it with you, along with data about other houses in your neighborhood that are presently on the market. To help in deciding on a sales price for your house, the analysis will also include data on nearby houses that failed to sell in the past few months, along with their list prices.
Marketing:
Properties are commonly advertised through real estate agent Web sites, Internet home search/listing services, classified advertising and real estate guides. In fact, over 90% of home buyers first see their home through the internet before going to see it (commonly sent to them by their representative REALTOR®) . Therefore, Jason will not spare any expense when it comes to the pictures used for online marketing. This coupled with the vast promotional efforts through office and MLS tours has a proven track-record as being excellent ways of getting other buyer agents to view your home. They then subsequently will be excited to promote it to the buyers they are working with.
Even with all these advertising avenues, “For Sale” signs on front lawns are still remarkably effective. Many REALTORS® promote their web sites on the sign and use brochure boxes with the signs to market the property. When appropriate, and with your permission, Jason may send a mailing about your property to neighbors. Sometimes one of them has a friend or relative who always wanted to live near them. You never know how far reaching the benefits of word-of-mouth advertising by friends, relatives and neighbors can be.
Activating on the Market:
The first weekend of your house being activated Jason will hold an open house to get give prospective buyers a chance to see the property. Jason, along with Coldwell Banker will give your property maximum online exposure through their website partners. He will also continue to analyze showing activity, agent & buyer feedback, web activity and determine the best continued advertising to get your home sold quickly.